How paid placements work here.

Every placement is labeled

Directory listings carry a “Paid listing” badge (“Featured” for the highest tier). Sponsored blog messages carry a “Sponsored” badge and a disclosure sentence. Nothing paid is ever presented as editorial content or as an official government resource.

How listings are ordered

Directory listings are ordered by advertising tier — highest tier first, then alphabetically by name. That ordering is disclosed on every directory page.

The wall: advertising never touches eligibility

Eligibility results are produced by deterministic rules tied to official .gov sources. Advertisers cannot buy placement in results, change how programs rank, or receive any information about the people who run eligibility checks. The directory and the eligibility check are separate systems.

Who may advertise

Every advertiser is vetted before going live. These categories are not accepted:

• • Medicare Advantage brokers
• • Hearing-aid sales
• • Lead generators
• • Debt-relief services
• • Reverse-mortgage brokers
• • Life-insurance sales

Advertiser conduct rules

Advertisers must not:

• • Claim or imply affiliation with, or endorsement by, any government agency
• • Promise guaranteed benefits, guaranteed approval, or specific benefit amounts
• • Misstate prices, credentials, licensure, or service areas
• • Use a listing or sponsorship to collect or resell consumer data

Listings that break these rules are suspended or removed. Fees are handled per the refund terms in the Terms of Service.

Reporting a listing

Every partner page has a “Report this listing” link. Reports go to a human reviewer and are checked against the advertiser's claims and official sources. Reports can also go to support@discoverseniorbenefits.com.

Agreement

Applying for a directory listing or signing up as a sponsor constitutes agreement to this policy. The version accepted is recorded with the application. Material changes to this policy update the version stamp above; continued advertising after a change means the updated policy applies.